Monday, February 24, 2014

The Warrior Archetype

Corresponds with the Ox in the chinese Zodiac.
Also known as: The hero, The Athlete, crusader, rescuer, superhero, the soldier, dragon slayer, the winner and the team player

Motto: Where there's a will, there's a way
Core desire: to prove one's worth through courageous acts
Goal: expert mastery in a way that improves the world, Win

Greatest fear: weakness, vulnerability, being a "chicken"
Strategy: to be as strong and competent as possible
Problem: Stay/confront it
Response to Task: Fight only for what really matters

Gift/ Virtue: Courage, discipline, determination, skill
Talent: competence and courage

Weakness: arrogance, always needing another battle to fight
Pitfalls: Fear of impotence leading to ruthlessness, arrogance
Addictive Quality: Stoicism
Addiction: Achievement/success
Shadow Side: The villain, who uses Warrior skills for personal gain without thought of morality, ethics, or the good of
the whole group. It is also active in our lives any time we feel compelled to compromise our principles in order to
compete, win, or get our own way. (For example, the shadow Warrior is rampant in the business world today.) It is
also seen in a tendency to be continually embattled,

The Hero on
When everything seems lost the Warrior rides over the hill and saves the day. Tough and courageous, this archetype
helps us set and achieve goals, overcome obstacles, and persist in difficult times, although it also tends to see others as enemies and to think in either/or terms. The Warrior is relatively simple in their thought patterns, seeking simply to win whatever confronts them, including the dragons that live inside the mind and their underlying fear of weakness. Their challenge is to bring meaning to what they do, perhaps choosing their battles wisely, which they do using courage and the warrior's discipline.

Hero individuals are most fulfilled when they can rise to and overcome a challenge. Naturally determined, achievement-oriented, and focused, they enjoy demonstrating a winning attitude and often can motivate others to achieve their goals. They’re usually excited and challenged by the opportunity to prevail against the odds.

Hero organizations normally are very successful at producing consistent results; creating teams and systems that fulfill objectives; and giving their all to achieve a goal.

Hero types need to be careful about seeing others as enemies; responding to stress by working harder and harder; and rushing to action instead of thinking things through.

Subtypes include:
Competitor/winner : Energized by overcoming obstacles and competing with others
Dragon slayer : Energized by besting adversaries
Crusader/rescuer : Emphasizes making a difference for others
Achiever : Consistently produces results and succeeds through discipline/focus
Coach : Shapes individual or team performance by bringing out the best in others

More SubTypes on

This Archetype has a propensity towards ITJ (ESTJ, ISTJ, ENTJ, INTJmore info

The Hero could be good for brands:
that are inventions or innovations that will have a major impact on the world
that help people be all they can be
that solve a major social problem or encourage others to do so
that have a clear opponent you want to beat
that that are underdogs or challenger brands
that are strong and help people do tough jobs exceptionally well
that need to be differentiated from competitors that have problems following through or keeping their promises
whose customers see themselves as good, upstanding citizens

Compiled by Rozlynn Waltz from the following Resources:

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