Monday, February 24, 2014

The Society Member Archetype

Corresponds with the Rooster in the chinese Zodiac.
Also known as: The advocate, The Regular Guy/Girl, The Orphan, The good old boy, every person, the person next door, the realist, the working stiff, the solid citizen, the good neighbor, the silent majority

Motto: All men and women are created equal
Core Desire: connecting with others
Goal: to belong, Regain safety

Greatest fear: to be left out or to stand out from the crowd, Exploitation
Strategy: develop ordinary solid virtues, be down to earth, the common touch
Dragon/Problem:  Is victimized by it
Response to Task: Process and feel pain fully

Talent: realism, empathy, lack of pretense
Gift/ Virtue:  Interdependence, realism, resilience, empathy

Weakness: losing one's own self in an effort to blend in or for the sake of superficial relationships
Pitfalls: Cynicism, tendency to be the victim or victimize, chronic
complaining
Addictive Quality: Cynicism
Addiction: Powerlessness/worrying
Shadow Side: The victim, who blames his or her incompetence, irresponsibility, or even predatory behavior on others and expects special treatment and exemption from life because he or she has been so victimized or is so fragile.When this Shadow of the positive Orphan is in control of our lives, we will attack even people who are trying to help us, harming them and ourselves simultaneously. Or, we may collapse and become dysfunctional (i.e. “You can’t expect anything from me. I’m so wounded/hurt/incompetent”).

The Society Member on Archetype.com
DESCRIPTION
The Orphan understands that everyone matters, just as they are. Down-home and unpretentious, it reveals a deep
structure influenced by the wounded or orphaned child that expects very little from life, but that teaches us with
empathy, realism, and street smarts. The Orphan, fearing exploitation, seeks to regain the comfort of the womb and
neonatal safety in the arms of loving parents. To fulfill their quest they must go through the agonies of the
developmental stages they have missed. Their strength is the interdependence and pragmatic realism that they had
to learn at an early age. A hazard is that they will fall into the victim mentality and so never achieve a heroic position.

Everyperson individuals are most fulfilled by helping others belong and fit in to the group. Naturally empathetic, unpretentious, and resilient, they often demonstrate their common touch and can motivate others to try hard to do their best. They’re usually excited and challenged when everyone needs to pitch in and solve a problem.


Everyperson organizations often are very successful at providing a sense of belonging and human dignity to others; creating hard-working teams that take pride in their work; and fostering real camaraderie among employees.

Everyperson types need to be careful about playing the victim, becoming cynical and negative, creating an “us vs. them” mentality, and being too protective of their own turf.


Subtypes include:
Egalitarian : Believes in the inherent worth and dignity of all
Realist : Tries to face the facts as they are, not as she or he wishes they were
Communitarian : Seeks and builds community in all situations
Comrade/pal : Likes to be one of the gang
Democrat : Believes in the concept of “all for one and one for all”

More Subtypes on Archetype.com

This Archetype has a propensity towards IST (ESTJ, ISTJ, ESTP, ISTPmore info




BRANDING
The Regular Person provides a good identity for brands:
that give people a sense of belonging
with an everyday functionality
with low to moderate prices
produced by a solid company with a down-home organizational culture
that need to be differentiated in a positive way from more elitist or higher-priced brands


Compiled by Rozlynn Waltz from the following Resources:

https://www.archetypes.com/archepedia
http://www.soulcraft.co/essays/the_12_common_archetypes.html

http://www.uiltexas.org/files/capitalconference/Twelve_Character_Archetypes.pdf
http://www.herowithin.com/system/
http://joannapenabickley.typepad.com/on/2007/06/on_the_12_arche.html

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