Monday, February 24, 2014

The Lover Archetype

Corresponds with the Boar in the chinese Zodiac.
Also known as: The partner, friend, intimate, enthusiast, sensualist, spouse, team-builder, tastemaker

Motto: You're the only one

Core desire: intimacy and experience
Goal: being in a relationship with the people, work and surroundings they love

Greatest fear: being alone, a wallflower, unwanted, unloved

Loss of love
Dragon/Problem: Love it
Response to Task: Follow your bliss
Strategy: to become more and more physically and emotionally attractive

Gift/ Virtue: Passion, commitment, enthusiasm, sensual pleasure

Talent: passion, gratitude, appreciation, and commitment

Weakness: outward-directed desire to please others at risk of losing own identity

Pitfalls: Objectifying others, romance/sex addictions, out of control sexuality
Addictive Quality: Intimacy problems
Addiction: Relationships/sex
Shadow Side: Includes the sirens (luring others from their quests), seducers (using love for conquest), sex or relationship addicts (feeling addicted to love), and anyone who is unable to say no when passion descends, or is totally destroyed when a lover leaves

The Lover on

The Lover archetype governs all kinds of love—from parental love, to friendship, to spiritual love—but we know it best in romance. Although it can bring all sorts of heartache and drama, it helps us experience pleasure, achieve intimacy, make commitments, and follow our bliss. The Lover seeks the bliss of true love and the syzygy of the divine couple. They often show the passion that they seek in a relationship in their energy and commitment to gaining the reciprocal love of another. They fear both being alone and losing the love that they have gained, driving them to constantly sustain their love relationships.

Lover individuals are most fulfilled by building relationships. Naturally appreciative, passionate, and committed, they enjoy creating consensus and motivating others to see and utilize their own special gifts. They’re usually excited and challenged by opportunities to enjoy the richness and fullness of life.

Lover organizations often are very successful at building real partnerships among employees and clients; seeing the possibilities for greater quality of life inside and outside of the workplace; and establishing harmonious ways of working together.

Lover types need to be careful about cliquishness, emotional intrigue/drama, and conflict avoidance.

Subtypes include:

Partner/intimate : Forms close bonds; finds ways to make others feel special
Harmonizer : Ensures that relationships are harmonious and pleasurable
Connector/matchmaker : Brings together people/groups who are well suited
for each other
Aesthete : Appreciates/creates beauty and beautiful environments
Bon vivant : Lives life with passion and enthusiasm

More Subtypes on

This Archetype has a propensity towards ISF (ESFJ, ISFJ, ESFP, ISFP) more info

The Lover may be a good identity for your brand if:
it helps people belong, find friends or partners
it's function is to help people have a good time
it is low to moderately priced
it is produced by a freewheeling, fun-loving organisational structure
it needs to differentiate itself from self-important, overconfident brands

Compiled by Rozlynn Waltz from the following Resources:

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