Monday, February 24, 2014

The Individual Archetype

Corresponds with the Rabbit in the chinese Zodiac.
Also known as: Innocent, Spiritual, Utopian, traditionalist, naive, mystic, saint, romantic, dreamer.

Motto: Free to be you and me
Core desire: to get to paradise
Goal: to be happy, Remain in safety

Greatest fear: to be punished for doing something bad or wrong
Abandonment
Dragon/Problem: Deny it or seek rescue
Strategy: to do things right
Response to Task: Fidelity, discernment

Gift/ Virtue: Optimism, trust, hope, faith, simplicity
Talent: faith and optimism

Weakness: boring for all their naive innocence
Pitfalls: Naiveté, childish dependence, denial, obliviousness
Addictive Quality: Denial
Addiction: Consumerism/sugar/cheerfulness
Shadow Side: Evidenced in a capacity for denial so that you do not let yourself know what is really going on. You may be hurting yourself and others, but you will not acknowledge it. You may also be hurt, but you will repress that knowledge as well. Or, you believe what others say even when their perspective is directly counter to your own inner knowing.

The Spiritual on Archetype.com
DESCRIPTION
Every era has myths of a golden age or of a promised land where life has been or will be perfect. The promise of the Innocent is that life need not be hard. Within each of us, the Innocent is the spontaneous, trusting child that, while a bit dependent, has the optimism to take the journey. The Innocent, fearing abandonment, seeks safety. Their greatest strength is the trust and optimism that endears them to others and so gain help and support on their quest. Their main danger is that they may be blind to their obvious weaknesses or perhaps deny them. They can also become dependent on others to fulfill their heroic tasks.

Innocent individuals are most fulfilled when their lives are based on their deeply held values and beliefs. Naturally idealistic, optimistic, and hopeful, they often demonstrate perseverance in the face of obstacles and motivate others to trust that everything will turn out well in the end. They’re most excited and challenged by opportunities to put their personal values into action.

Innocent organizations often are successful at ignoring and moving through barriers that would stop others; seeing what’s right in almost any situation; and maintaining faith in their ideals.

Innocent types need to make sure they’re not in denial about real problems that need to be faced, resistant to change/innovation, or too loyal when loyalty is not deserved.


Subtypes include:
Idealist/utopian : Lives through belief in the perfect world or a set of ideals
Traditionalist : Remains loyal to and maintains faith in simple values and virtues
Perseverer : Stays the course and goes “where angels fear to tread”
Optimist : Believes in the power of positive thinking
Cheerleader : Encourages and cheers on others

More Subtypes on Archetype.com

This Archetype has a propensity towards INF (ENFJ, INFJ, ENFP, INFPmore info


BRANDING
The Innocent provides an identity for brands that:
offer a simple solution to an identifiable problem are associated with goodness, morality, simplicity, nostalgia or childhood
are low or moderately priced are produced by a company with straightforward values need to be differentiated from brands with poor reputations.


Compiled by Rozlynn Waltz from the following Resources:

https://www.archetypes.com/archepedia
http://www.soulcraft.co/essays/the_12_common_archetypes.html

http://www.uiltexas.org/files/capitalconference/Twelve_Character_Archetypes.pdf
http://www.herowithin.com/system/
http://joannapenabickley.typepad.com/on/2007/06/on_the_12_arche.html

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