Monday, February 24, 2014

The Creative Archetype

Corresponds with the Rat in the chinese Zodiac.
Also known as: The artist, inventor, innovator, musician, writer or dreamer

Motto: If you can imagine it, it can be done
Core desire: to create things of enduring value
Goal: to realize a vision, Identity

Greatest fear: mediocre vision or execution, Inauthenticity
Strategy: develop artistic control and skill
Task: to create culture, express own vision
Dragon/Problem: Claims it as part of the self
Response to Task: Self-creation, self-acceptance

Gift/ Virtue: Creativity, vision, individuality, aesthetics, imagination, skill, vocation
Talent: creativity and imagination

Weakness: perfectionism, bad solutions
Pitfalls: Obsessiveness
Addictive Quality: Work/creativity
Addiction: Self-indulgence, poverty, creating messes, prima-donna behaviors
Shadow Side: Shows itself to be obsessive, creating so that so many possibilities are being imagined that none can be acted upon fully. (You might remember a film called The Pumpkin Eater, in which a woman got pregnant every time she was face-to-face with the vacuousness of her life. So, too, we can fill our emptiness with yet another inessential project, challenge, or new thing to do, as she filled herself with another baby. One variety of this is workaholism, in which we can always think of just one more thing to do.

The Creative on
The Creator archetype fosters all imaginative endeavors, from the highest art to the smallest innovation in lifestyle or work. Adverse to stasis, it can cause us to overload our lives with constant new projects; yet, properly channeled, it helps us express ourselves in beautiful ways. Creators, fearing that all is an illusion, seek to prove reality outside of their minds. A critical part of their quest is in finding and accepting themselves, discovering their true identity in relation to the external world.

Creator individuals are most fulfilled by seeing new ideas take shape. Naturally expressive, original, and imaginative, they enjoy demonstrating their inventiveness and often are able to motivate creative thinking in others. They’re usually excited and challenged by opportunities to express themselves or advance new ideas.

Creator organizations often are most successful at developing distinctive, original products and services and/or innovating new solutions or expressive means.

Creator types need to be careful about overloading themselves with constant new projects and a tendency toward perfectionism.

Subtypes include:
Artisan : Gives expression to visions/thoughts/ideas
Innovator : Generates ideas for new approaches
Inventor : Devises objects or ideas that perform new functions
Builder/designer : Makes new forms/objects/processes/structures
Dreamer : Envisions ideas and sees the world through an imaginative lens

 More SubTypes on

This Archetype has a propensity towards ENJ (ENTJ, INTJ, ENFJ, INFJ) more info

The Creator may be right for your brand identity if:
it promotes self-expression, gives customers choices and options, helps foster innovation or is artistic in design
it is in a creative field like marketing, public relations, the arts, or technological innovation
you want to differentiate it from a "do-it-all" brand that leaves little room for the imagination
your product has a do-it-yourself aspect that saves money
your customer has the time to be creative
your organization has a creative culture

Compiled by Rozlynn Waltz from the following Resources:

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