Monday, February 24, 2014

The Caregiver Archetype

Corresponds with the Sheep in the chinese Zodiac.
Also known as: The saint, altruist, parent, helper, supporter

Motto: Love your neighbour as yourself

Core desire: to protect and care for others
Goal: to help others

Greatest fear: selfishness and ingratitude

Strategy: doing things for others
Problem: Take care of it or those it harms
Response to Task: Give without maiming self or others

Gift/ Virtue: Compassion, generosity, nurturance, community

Talent: compassion, generosity

Weakness: martyrdom and being exploited

Pitfalls: Martyrdom, enabling others, codependence, guilt-tripping
Addictive Quality: Rescuing
Addiction: Caretaking/codependence
Shadow Side:The suffering martyr, who controls others by making them feel guilty. “Look at all I sacrificed for you!”
It evidences itself in all manipulative or devouring behaviors, in which the individual uses caretaking to control or
smother others. It is also found in codependence, a compulsive need to take care of or rescue others.

The Caregiver on

The Caregiver is an altruist, moved by compassion, generosity, and selflessness to help others. Although prone to martyrdom and enabling behaviors, the inner Caregiver helps us raise our children, aid those in need, and build structures to sustain life and health. Caregivers first seek to help others, which they do with compassion and generosity. A risk they take is that in their pursuit to help others they may end up being harmed themselves. They dislike selfishness, especially in themselves, and fear what it might make them.

Caregiver individuals are most fulfilled when they can make a difference for someone else. Naturally compassionate, nurturing, and dedicated, they enjoy demonstrating their supportiveness and can motivate others to provide better service or care. They’re usually excited and challenged by responding to needs.

Caregiver organizations often are most successful at providing consistent, high-quality service or care; creating stable and nurturing environments; and advocating for others at a very high level.

Caregiver types need to watch their tendencies toward martyrdom and enabling others, and to burn themselves out while always putting others first.

Subtypes include:

Supporter/advisor : Lends a helping hand, support, or counsel to others
Advocate : Stands up to others on behalf of those in need
Nurturer : Provides comfort, kindness, and compassion to others
Service provider : Provides consistent, high-quality service or support
Altruist : Gives selflessly to make a difference for others

More Subtypes on

This Archetype has a propensity towards IFJ (ESFJ, ISFJ, ENFJ, INFJ) more info

The Caregiver may be right for your brand identity if
it gives customers a competitive advantage
it supports families (products from fast-food to minivans) or is associated with nurturing (e.g. cookies, teaching materials)
it serves the public sector, e.g. health care, education, aid programs and other care
giving fields
helps people stay connected with and care about others
helps people care for themselves
is a non-profit or charitable cause

Compiled by Rozlynn Waltz from the following Resources:

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