Friday, September 5, 2014

Sunday, July 27, 2014

Preproduction Images from "Incredulous"

Live Action - Written and Directed by Rozlynn Waltz

Watch the Film (WIP)

This is the Final Cut but the VFX, Sound and Color isn't done.
I am currently working on post and I plan to be done by March.

Preproduction Images from "Incredulous":


Wednesday, July 9, 2014

Tricks to Make Characters Sound Unique and Different

First makes sure you know your characters and have made them different from each
other when you create them. 

Give them small obsessions or constant preoccupation's. Every person has them. Examples: constantly comparing oneself to others, an obsession about the pain in an old injury, a constant preoccupation with money or politics. 

Based on the occupations give them flaws. Flaws based on their perception of life. (a propensity to cuss, a propensity to hit on people when they shouldn't), And quirks. (they twitch all the time, they love super campy movies)

Assign basic rules to their dial.
How do they think while talking? Do they stutter? do they pause, do they ramble do they never stop to think? What filler words do they use? Um?

How do they say no? Do they cuss without hesitation? Do they beat around the bush until they are forced to be real? Do they say no easily but with a joke? do they say yes sarcastically?

How do they say yes?

How do they cuss and express negative emotions? 

Do they say what's on their mind or are they more aware of those around them?

Vocabulary and pet words. Is everything related to food? Is everything super intellectual? Is everything metaphorical? do they have a large vocabulary or a small one? Where do they get that vocabulary? The ghetto? A harvard library? TV sitcoms?

Feel: Do they over explain or do they never quite give enough info? Do they never complete thoughts? Are They a walking library? Do they only make emotional statements? Do they jump around?

Sentence structure: Do they state their point then try and justify it because they are insecure? Are they witty and concise or bumbling? Do they have short simple statements? Do they always use adverbs or do they never use adverbs? Do they have a preoccupation with a gender? Do they refer to everything in neuter? Do they phrase things in the past tense or future tense or present tense based on perception of time? Do they make declarative statements or do they phrase everything like a question?

How do they say Hi and good bye? How do they greet different types of people?

You can think of a number of other basic aspects of communication to assign rules for each character.

Aim to assign each character different rules. 

Only use the rules that actually help illuminate the voice of the character. If it gets in the way toss it. 

For more info read the digital release of this book:

Thursday, April 24, 2014

Creating Addictive Stories

The following are elements that make a story addictive and as an extension are elements that all franchisees have in common.

Something is iconic when it is universal. What is universal about it is honed down to a clever and clear image that is immediately recognizable and simple. All the elements point to what it’s “about” that is the theme.

Well Designed
Characters, Places and objects become addictive not only when they are clever but also when they are appealing. Making something appealing is a whole art form in itself but everyone knows when something is cool. People want to dress like the characters or have models of the vehicles or wear the symbols of the location. When something is well designed it stays in the imagination.

Treat everything like a Character
Heroes, Villains and Allies aren’t the only characters; the world and objects are too. Places and things should have their own personalities. All elements should be treated like a character and should have personal drives and goals. All “characters” affect all the other “characters” as if they were their own person with their own agenda.
Example: A world seems to actively resist a character as if it were intentionally trying to hinder them. An object is always there and willing like a trusty friend.

Reoccurring Characters
First of all every “character” needs to be iconic, universal, super cool and not flat or annoying. If they are up to snuff then it is best when the “character” is reoccurring. By reoccurring I mean they are some how immortal. They live on in some way. Either they can’t be killed off or stopped and keep coming back to the fight or something about them sticks to the audience so that they can’t be forgotten and their presence is felt when they are not around. The cooler a “character” is and the more it’s reincorporated them more addicting it will become. Like that old reliable friend you can’t get enough of. People love familiarity. When you "kill" the character off it hampers the imagination of the audience. Even if a character does die it's good to have some way that they live on or can continue to influence the world.
Example: a hero, ally or villain keeps coming back and getting into trouble. They don’t “settle down” or “die off.” A person creates something that is present when they are not around. The presence of a unique world is always felt. An object is so useful it keeps being used.

The Seven Elements
The hero should be relatable, unique and someone that everyone wants to be. They have some “super power” that gives them the edge but also has a serious “curse” that haunts them and can never be resolved. The curse should cause dilemma. Some thing about them makes it so they keep getting into trouble. They can’t ultimately resolve the conflict because their goal is too big to ever fully accomplish.
Example: batman want’s to stop crime. Crime can’t ever be fully stopped.

Rouge Gallery
A hero is only as good as their advisories. Reoccurring villains that always push the Hero to the limit are vital. They represent deeper issues and bring out the Hero’s dark side. They should be as cool, iconic and interesting as the hero.

Friends and Allies
The Friends and Allies also make the hero who they are. They either contrast the hero to show traits the hero wouldn’t usually show or they balance the hero out. They represent certain attributes, themes or points of view. They should be as cool, iconic and independently driven as the hero. The hero should need them in some way and they likewise should need the hero.

A place everyone wishes they could go. This is the hero’s home base. It can either be there all the time or just visited occasionally but it should be integral enough that it is reoccurring. It can be an entire place (Hogwarts) or a location the hero keeps coming back to (batcave/ Wayne Manor.) It could be a simple as say a tent the hero always has with them. In modern society computers are often more home than our actual places of sleep.

Unique world
A place that everyone wishes they could visit that has many interesting possibilities. The world really defines the possibilities of the story. The world should really be treated as a character, a villain as often as not. The world should be easy to understand yet creative and spark the imagination. The world should be believable and solid.
Example: Gotham or the secret magic world of Harry Potter.

Cool vehicles that take the hero places they couldn’t go otherwise.
Example: The batmobile or Harry’s broomstick.

This is an object that does cool things and is iconic and useful enough that it keeps showing up. It should be something the hero needs to do what they want to do. It can be as simple as batman throwing stars, Harry’s wand or as complicated as a portable super computer.

Observations by Rozlynn Waltz

Monday, February 24, 2014

The Creative Archetype

Corresponds with the Rat in the chinese Zodiac.
Also known as: The artist, inventor, innovator, musician, writer or dreamer

Motto: If you can imagine it, it can be done
Core desire: to create things of enduring value
Goal: to realize a vision, Identity

Greatest fear: mediocre vision or execution, Inauthenticity
Strategy: develop artistic control and skill
Task: to create culture, express own vision
Dragon/Problem: Claims it as part of the self
Response to Task: Self-creation, self-acceptance

Gift/ Virtue: Creativity, vision, individuality, aesthetics, imagination, skill, vocation
Talent: creativity and imagination

Weakness: perfectionism, bad solutions
Pitfalls: Obsessiveness
Addictive Quality: Work/creativity
Addiction: Self-indulgence, poverty, creating messes, prima-donna behaviors
Shadow Side: Shows itself to be obsessive, creating so that so many possibilities are being imagined that none can be acted upon fully. (You might remember a film called The Pumpkin Eater, in which a woman got pregnant every time she was face-to-face with the vacuousness of her life. So, too, we can fill our emptiness with yet another inessential project, challenge, or new thing to do, as she filled herself with another baby. One variety of this is workaholism, in which we can always think of just one more thing to do.

The Creative on
The Creator archetype fosters all imaginative endeavors, from the highest art to the smallest innovation in lifestyle or work. Adverse to stasis, it can cause us to overload our lives with constant new projects; yet, properly channeled, it helps us express ourselves in beautiful ways. Creators, fearing that all is an illusion, seek to prove reality outside of their minds. A critical part of their quest is in finding and accepting themselves, discovering their true identity in relation to the external world.

Creator individuals are most fulfilled by seeing new ideas take shape. Naturally expressive, original, and imaginative, they enjoy demonstrating their inventiveness and often are able to motivate creative thinking in others. They’re usually excited and challenged by opportunities to express themselves or advance new ideas.

Creator organizations often are most successful at developing distinctive, original products and services and/or innovating new solutions or expressive means.

Creator types need to be careful about overloading themselves with constant new projects and a tendency toward perfectionism.

Subtypes include:
Artisan : Gives expression to visions/thoughts/ideas
Innovator : Generates ideas for new approaches
Inventor : Devises objects or ideas that perform new functions
Builder/designer : Makes new forms/objects/processes/structures
Dreamer : Envisions ideas and sees the world through an imaginative lens

 More SubTypes on

This Archetype has a propensity towards ENJ (ENTJ, INTJ, ENFJ, INFJ) more info

The Creator may be right for your brand identity if:
it promotes self-expression, gives customers choices and options, helps foster innovation or is artistic in design
it is in a creative field like marketing, public relations, the arts, or technological innovation
you want to differentiate it from a "do-it-all" brand that leaves little room for the imagination
your product has a do-it-yourself aspect that saves money
your customer has the time to be creative
your organization has a creative culture

Compiled by Rozlynn Waltz from the following Resources:

The Warrior Archetype

Corresponds with the Ox in the chinese Zodiac.
Also known as: The hero, The Athlete, crusader, rescuer, superhero, the soldier, dragon slayer, the winner and the team player

Motto: Where there's a will, there's a way
Core desire: to prove one's worth through courageous acts
Goal: expert mastery in a way that improves the world, Win

Greatest fear: weakness, vulnerability, being a "chicken"
Strategy: to be as strong and competent as possible
Problem: Stay/confront it
Response to Task: Fight only for what really matters

Gift/ Virtue: Courage, discipline, determination, skill
Talent: competence and courage

Weakness: arrogance, always needing another battle to fight
Pitfalls: Fear of impotence leading to ruthlessness, arrogance
Addictive Quality: Stoicism
Addiction: Achievement/success
Shadow Side: The villain, who uses Warrior skills for personal gain without thought of morality, ethics, or the good of
the whole group. It is also active in our lives any time we feel compelled to compromise our principles in order to
compete, win, or get our own way. (For example, the shadow Warrior is rampant in the business world today.) It is
also seen in a tendency to be continually embattled,

The Hero on
When everything seems lost the Warrior rides over the hill and saves the day. Tough and courageous, this archetype
helps us set and achieve goals, overcome obstacles, and persist in difficult times, although it also tends to see others as enemies and to think in either/or terms. The Warrior is relatively simple in their thought patterns, seeking simply to win whatever confronts them, including the dragons that live inside the mind and their underlying fear of weakness. Their challenge is to bring meaning to what they do, perhaps choosing their battles wisely, which they do using courage and the warrior's discipline.

Hero individuals are most fulfilled when they can rise to and overcome a challenge. Naturally determined, achievement-oriented, and focused, they enjoy demonstrating a winning attitude and often can motivate others to achieve their goals. They’re usually excited and challenged by the opportunity to prevail against the odds.

Hero organizations normally are very successful at producing consistent results; creating teams and systems that fulfill objectives; and giving their all to achieve a goal.

Hero types need to be careful about seeing others as enemies; responding to stress by working harder and harder; and rushing to action instead of thinking things through.

Subtypes include:
Competitor/winner : Energized by overcoming obstacles and competing with others
Dragon slayer : Energized by besting adversaries
Crusader/rescuer : Emphasizes making a difference for others
Achiever : Consistently produces results and succeeds through discipline/focus
Coach : Shapes individual or team performance by bringing out the best in others

More SubTypes on

This Archetype has a propensity towards ITJ (ESTJ, ISTJ, ENTJ, INTJmore info

The Hero could be good for brands:
that are inventions or innovations that will have a major impact on the world
that help people be all they can be
that solve a major social problem or encourage others to do so
that have a clear opponent you want to beat
that that are underdogs or challenger brands
that are strong and help people do tough jobs exceptionally well
that need to be differentiated from competitors that have problems following through or keeping their promises
whose customers see themselves as good, upstanding citizens

Compiled by Rozlynn Waltz from the following Resources:

The Visionary Archetype

Corresponds with the Tiger in the chinese Zodiac.
Also known as: The Magician, catalyst, inventor, charismatic leader, shaman, healer, medicine man

Motto: I make things happen.
Core desire: understanding the fundamental laws of the universe
Goal: to make dreams come true, Transformation

Greatest fear: unintended negative consequences, Evil sorcery
Dragon/Problem: Transform it
Strategy: develop a vision and live by it
Response to Task: Align self with cosmos

Gift/ Virtue: Personal power, transformative, catalytic, healing power
Talent: finding win-win solutions

Weakness: becoming manipulative
Pitfalls: Manipulation of others, disconnection with reality, cultist guru-like
Addictive Quality: Dishonesty (image/illusion)
Addiction: Power/hallucinogenic drugs, marijuana, Escapes
Shadow Side: The evil sorcerer, transforming better into lesser options. We engage in such evil sorcery anytime we belittle ourselves or another, or lessen options and possibilities, resulting in diminished self-esteem. The shadow Magician is also the part of us capable of making ourselves and others ill through negative thoughts and actions.

The Visionary on
The Magician archetype searches out the fundamental laws of science and/or metaphysics to understand how to transform situations, influence people, and make visions into realities. If the Magician can overcome the temptation to use power manipulatively, it galvanizes energies for good. The Magician's quest is not to 'do magic' but to transform or change something or someone in some way. The Magician has significant power and as such may be feared. They may also fear themselves and their potential to do harm. Perhaps their ultimate goal is to transform themselves, achieving a higher plane of existence.

Magician organizations often are very successful serving as catalysts for change; turning problems into opportunities; reframing difficulties; empowering people, teams, and networks; and creating flexible, win/win solutions for all involved in a situation.

Magician individuals are most fulfilled when they can see a vision realized. Naturally intuitive, insightful, and inspiring, they’re able to perceive and appreciate multiple perspectives and motivate others to believe that anything is possible. They’re usually excited and challenged in times of great transformation and turmoil.

Magician types need to ensure they don’t use power manipulatively, don’t expect miracles to save them when things get rough, and lose patience with those who aren’t as visionary as they are.

Subtypes include:
Catalyst/change agent : Sees opportunities for change or provides impetus for innovative transformation
Envisioner : Sees possibilities and develops a clear vision of the future
Healer : Effects individual or group healing
Intuitive : Uses synchronicities/hunches/serendipity to set a course
Wizard: Has a talent for unexpected, serendipitous results

More Subtypes on

This Archetype has a propensity towards EFP (ESFP, ISFP, ENFP, INFPmore info

The Magician could be the right identity for your brand if:
the product or service is transformative
its implicit promise is to transform customers
it has a new-age quality
it is consciousness-expanding
it is user-friendly
has spiritual connotations
it is a very new, contemporary product
it is medium- to high-priced

Compiled by Rozlynn Waltz from the following Resources:

The Individual Archetype

Corresponds with the Rabbit in the chinese Zodiac.
Also known as: Innocent, Spiritual, Utopian, traditionalist, naive, mystic, saint, romantic, dreamer.

Motto: Free to be you and me
Core desire: to get to paradise
Goal: to be happy, Remain in safety

Greatest fear: to be punished for doing something bad or wrong
Dragon/Problem: Deny it or seek rescue
Strategy: to do things right
Response to Task: Fidelity, discernment

Gift/ Virtue: Optimism, trust, hope, faith, simplicity
Talent: faith and optimism

Weakness: boring for all their naive innocence
Pitfalls: Naiveté, childish dependence, denial, obliviousness
Addictive Quality: Denial
Addiction: Consumerism/sugar/cheerfulness
Shadow Side: Evidenced in a capacity for denial so that you do not let yourself know what is really going on. You may be hurting yourself and others, but you will not acknowledge it. You may also be hurt, but you will repress that knowledge as well. Or, you believe what others say even when their perspective is directly counter to your own inner knowing.

The Spiritual on
Every era has myths of a golden age or of a promised land where life has been or will be perfect. The promise of the Innocent is that life need not be hard. Within each of us, the Innocent is the spontaneous, trusting child that, while a bit dependent, has the optimism to take the journey. The Innocent, fearing abandonment, seeks safety. Their greatest strength is the trust and optimism that endears them to others and so gain help and support on their quest. Their main danger is that they may be blind to their obvious weaknesses or perhaps deny them. They can also become dependent on others to fulfill their heroic tasks.

Innocent individuals are most fulfilled when their lives are based on their deeply held values and beliefs. Naturally idealistic, optimistic, and hopeful, they often demonstrate perseverance in the face of obstacles and motivate others to trust that everything will turn out well in the end. They’re most excited and challenged by opportunities to put their personal values into action.

Innocent organizations often are successful at ignoring and moving through barriers that would stop others; seeing what’s right in almost any situation; and maintaining faith in their ideals.

Innocent types need to make sure they’re not in denial about real problems that need to be faced, resistant to change/innovation, or too loyal when loyalty is not deserved.

Subtypes include:
Idealist/utopian : Lives through belief in the perfect world or a set of ideals
Traditionalist : Remains loyal to and maintains faith in simple values and virtues
Perseverer : Stays the course and goes “where angels fear to tread”
Optimist : Believes in the power of positive thinking
Cheerleader : Encourages and cheers on others

More Subtypes on

This Archetype has a propensity towards INF (ENFJ, INFJ, ENFP, INFPmore info

The Innocent provides an identity for brands that:
offer a simple solution to an identifiable problem are associated with goodness, morality, simplicity, nostalgia or childhood
are low or moderately priced are produced by a company with straightforward values need to be differentiated from brands with poor reputations.

Compiled by Rozlynn Waltz from the following Resources:

The Revolutionary Archetype

Corresponds with the Dragon in the chinese Zodiac. 
Also known as: The rebel, the outlaw, wild man, the misfit, or iconoclast, the destroyer

Motto: Rules are made to be broken
Core desire: revenge or revolution
Goal: to overturn what isn't working, Metamorphosis

Greatest fear: to be powerless or ineffectual, Annihilation
Strategy: disrupt, destroy, or shock
Problem: Allow dragon to slay it
Response to Task: Let go

Gift/ Virtue: Humility, metamorphosis, revolution, capacity to let go
Talent: outrageousness, radical freedom

Weakness: crossing over to the dark side, crime
Pitfalls: Doing harm to self/others, out of control anger, terrorist tactics
Addictive Quality: Self-destructiveness
Addiction: Suicide/self-destructive habits
Shadow Side:Includes all self-destructive behaviors—addictions, compulsions, or activities that undermine intimacy, career success, or self-esteem—and all behaviors—such as emotional or physical abuse, murder, rape—that have destructive effects on others.

The Rebel on
The Revolutionary embodies repressed rage about structures that no longer serve life even when these structures still are supported by society or by our conscious choices. Although this archetype can be ruthless, it weeds the garden in ways that allow for new growth. The Revolutionary is a paradoxical character whose destructiveness reflects the death drive and an inner fear of annihilation. As a fighter, they are thus careless of their own safety and may put others in danger too. Their quest is to change, to let go of their anger or whatever force drives them and return to balance, finding the life drive that will sustain them. Living on the cusp of life and death, they are often surprisingly humble.

Revolutionary individuals are most fulfilled when they can change something that they feel needs to be changed. Often unconventional thinkers who can develop new, cutting-edge approaches, they enjoy challenging the status quo and motivating others to think differently. They’re usually excited and challenged when they can take on tried-and-true methods or ways.

Revolutionary organizations often are very successful at developing truly radical ideas, products, and services; leading reform of all kinds; and/or serving as the contrarian voice in debates.

Revolutionary types need to be careful about coming across as reckless, shaking things up endlessly/needlessly, and becoming stubbornly oppositional.

Subtypes include:
Troubleshooter : Sees problems/drawbacks/defects in current ways of doing
things and determines how to improve them
Radical/rebel : Lives/thinks outside the bounds of conventions and/or akes action
or risk without waiting for others to agree/catch up
Challenger/contrarian : Questions the tried and true; presents opposing
points of view
Populist : Believes in the premise of giving “power to the people”
Game-changer : Initiates radical innovations that change the rules of the game
or the realities of the marketplace

More Subtypes on

This Archetype has a propensity towards ENP (ENTP, INTP, ENFP, INFPmore info

The Outlaw may strengthen your brand's identity if it:
has customers or employees who feel disenfranchised from society
helps retain values that are threatened by emerging ones, or paves the way for revolutionary new attitudes
is low to moderately priced
breaks with industry conventions

Compiled by Rozlynn Waltz from the following Resources:

The Sage Archetype

Corresponds with the Snake in the chinese Zodiac.
Also known as: The expert, scholar, detective, advisor, thinker, philosopher, academic, researcher, thinker, planner, professional, mentor, teacher, contemplative.

Motto: The truth will set you free
Core desire: to find the truth.
Goal: to use intelligence and analysis to understand the world, Truth

Biggest fear: being duped, misled—or ignorance.
Response to Task: Attain enlightenment
Dragon/Problem: Transcend it
Strategy: seeking out information and knowledge; self-reflection and understanding thought processes.

Gift/ Virtue: Wisdom, nonattachment, knowledge, skepticism
Talent: wisdom, intelligence.

Weakness: can study details forever and never act.
Pitfalls: Being overly critical, pomposity, impracticality, lacking of feeling/empathy
Addictive Quality: Judgmentalism
Addiction: Being right/tranquilizers
Shadow Side: The unfeeling judge—cold, rational, heartless, dogmatic, often pompous—evaluating us or others and saying we (or they) are not good enough or are not doing it right.

The Sage on
The Sage archetype seeks the truths that will set us free. Especially if the Sage overcomes the temptation of dogma, it can help us become wise, to see the world and ourselves objectively, and to course-correct based on objective analyses of the results of our actions and choices. The Sage is a seeker after truth and enlightenment and journeys far in search of the next golden nugget of knowledge. The danger for the sage and their deep fear is that their hard-won wisdom is built on the sand of falsehood. Their best hope is that they play from a position of objective honesty and learn to see with a clarity that knows truth and untruth.

Sage individuals are most fulfilled by finding the answers to great questions. Naturally intelligent, knowledgeable, and reflective, they demonstrate the value of thinking things through and motivate others to seek the truth. They’re usually excited and challenged by situations and problems that need to be better understood.

Sage organizations often are very successful at developing significant expertise; gathering and analyzing information so that it’s useful to others; and contributing knowledge to almost any situation.

Sage types need to be wary of ivory tower thinking, dogmatism, and coming across as lacking feeling/empathy.

Subtypes include:

Expert/guru : Develops own knowledge and expertise to the highest level
Philosopher/contemplative : Uses deep thinking to seek and create clarity
Mentor/teacher : Shares wisdom with the world
Investigator : Researches and gathers information
Analyst : Thinks things through and synthesizes learning

More Subtypes on

This Archetype has a propensity towards INT (ENTJ, INTJ, ENTP, INTPmore info

The Sage would be a good identity for brands:
that provide expertise or information to customers
that encourage customers to think
that are based on new scientific findings or esoteric knowledge
that are supported by research-based facts
want to differentiate themselves from others whose quality or performance is suspect

Compiled by Rozlynn Waltz from the following Resources:

The Explorer Archetype

Corresponds with the Horse in the chinese Zodiac.
Also known as: The seeker, iconoclast, wanderer, individualist, pilgrim, wanderer.

Motto: Don't fence me in

Core desire: the freedom to find out who you are through exploring the world
Goal: to experience a better, more authentic, more fulfilling life, Search for better life

Biggest fear: getting trapped, conformity, and inner emptiness, Conformity
Dragon/Problem: Flee from it
Response to Task: Be true to deeper self
Strategy: journey, seeking out and experiencing new things, escape from boredom

Talent: autonomy, ambition, being true to one's soul
Gift/ Virtue: Autonomy, ambition, identity, expanded possibilities

Weakness: aimless wandering, becoming a misfit
Pitfalls: Inability to commit, chronic disappointment, alienation, and loneliness
Addictive Quality: Self-centeredness
Addiction : Independence/perfection
Shadow Side: The Perfectionist, always striving to measure up to an impossible goal or to find the “right” solution. We see this in people whose main life activity is self-improvement, going from the health club to yet another self- improvement course, etc., yet who never feel ready to commit to accomplishing anything.

The Explorer on
The Seeker leaves the known to discover and explore the unknown. This inner rugged individual braves loneliness and isolation to seek out new paths. Often oppositional, this iconoclastic archetype helps us discover our uniqueness, our perspectives, and our callings. Seekers are looking for something that will improve their life in some way, but in doing so may not realize that they have much already inside themselves. They embrace learning and are ambitious in their quest and often avoid the encumbrance of support from others. Needing to 'do it themselves', they keep moving until they find their goal (and usually their true self too).

Explorer individuals are most fulfilled when they can seek out new approaches and perspectives. Naturally independent, authentic, and curious, they’re able to follow unique paths and motivate others to explore uncharted territory. They’re usually excited and challenged by the opportunity to blaze a new trail.

Explorer organizations often are very successful at staying current with trends, encouraging individual initiative, and providing others with the opportunity to learn and grow.

Explorer types need to avoid being unwilling to settle down or commit to a course of action; forgetting to coordinate with others; and overlooking the needs of others.

Subtypes include:
Trailblazer/pioneer: Sees or scouts for new opportunities/possibilities
Adventurer: Emphasizes adventure and/or new experiences
Seeker/wanderer: Searches for a unique identity, path, or solution
Iconoclast: Places great value on being different and/or independent
Individualist: Maintains personal integrity and authenticity in all endeavors

More Subtypes on

This Archetype has a propensity towards ESP (ESTP, ISTP, ESFP, ISFPmore info

The explorer is a good identity for brands that:
helps people feel free, nonconformist or pioneering
is rugged and sturdy or for use in the great outdoors or in dangerous settings
can be purchased from a catalog or on the Internet
helps people express their individuality
can be purchased for consumption on the go
want to differentiate themselves from a successful regular guy/gal brand or conformist brand
have an explorer culture that creates new and exciting products or experiences

Compiled by Rozlynn Waltz from the following Resources:

The Caregiver Archetype

Corresponds with the Sheep in the chinese Zodiac.
Also known as: The saint, altruist, parent, helper, supporter

Motto: Love your neighbour as yourself

Core desire: to protect and care for others
Goal: to help others

Greatest fear: selfishness and ingratitude

Strategy: doing things for others
Problem: Take care of it or those it harms
Response to Task: Give without maiming self or others

Gift/ Virtue: Compassion, generosity, nurturance, community

Talent: compassion, generosity

Weakness: martyrdom and being exploited

Pitfalls: Martyrdom, enabling others, codependence, guilt-tripping
Addictive Quality: Rescuing
Addiction: Caretaking/codependence
Shadow Side:The suffering martyr, who controls others by making them feel guilty. “Look at all I sacrificed for you!”
It evidences itself in all manipulative or devouring behaviors, in which the individual uses caretaking to control or
smother others. It is also found in codependence, a compulsive need to take care of or rescue others.

The Caregiver on

The Caregiver is an altruist, moved by compassion, generosity, and selflessness to help others. Although prone to martyrdom and enabling behaviors, the inner Caregiver helps us raise our children, aid those in need, and build structures to sustain life and health. Caregivers first seek to help others, which they do with compassion and generosity. A risk they take is that in their pursuit to help others they may end up being harmed themselves. They dislike selfishness, especially in themselves, and fear what it might make them.

Caregiver individuals are most fulfilled when they can make a difference for someone else. Naturally compassionate, nurturing, and dedicated, they enjoy demonstrating their supportiveness and can motivate others to provide better service or care. They’re usually excited and challenged by responding to needs.

Caregiver organizations often are most successful at providing consistent, high-quality service or care; creating stable and nurturing environments; and advocating for others at a very high level.

Caregiver types need to watch their tendencies toward martyrdom and enabling others, and to burn themselves out while always putting others first.

Subtypes include:

Supporter/advisor : Lends a helping hand, support, or counsel to others
Advocate : Stands up to others on behalf of those in need
Nurturer : Provides comfort, kindness, and compassion to others
Service provider : Provides consistent, high-quality service or support
Altruist : Gives selflessly to make a difference for others

More Subtypes on

This Archetype has a propensity towards IFJ (ESFJ, ISFJ, ENFJ, INFJ) more info

The Caregiver may be right for your brand identity if
it gives customers a competitive advantage
it supports families (products from fast-food to minivans) or is associated with nurturing (e.g. cookies, teaching materials)
it serves the public sector, e.g. health care, education, aid programs and other care
giving fields
helps people stay connected with and care about others
helps people care for themselves
is a non-profit or charitable cause

Compiled by Rozlynn Waltz from the following Resources: